Bankly is revolutionizing the flow of money by building the most robust and scalable payment rails for cash via a wide network of direct and partner agents to digitize cash and reduce the incidence of fraud, theft, and losses prevalent with cash savings.
After securing the recent $2 million seed funding, the company plans to scale its business and increase its 35,000 customer base in cash-dependent communities. Embarking on a rebrand project was crucial to help set it on course to achieve its mission.
The second theorem driving the identity is “connection,” which is represented by the simple idea of an “intersection”. For an intersection to occur, there has to be a connection between two or more entities. The whole essence of creating an infrastructure that makes banking simpler and accessible for the unbanked is inadvertently to enhance connection between people.
Bankly’s vibrancy, strength, and simplicity are also reflected through its color palette. It draws from a combination of the bold and earthy tones observed in nature — land, sea, sky, and vegetation.
My approach was to build the new identity around the concept of a portal, which I refer to as the “Bankly portal”. The portal serves as a digitization gateway that creates a form of transcendence of physical cash into a more reliable form.
The new mark is a visual interpretation of ideologies that form the core values of Bankly and serve as the foundation on which the new design system is built.
The new mark is a visual interpretation of ideologies that form the core values of Bankly and serve as the foundation on which the new design system is built.
