Cloud Kitchen is a virtual restaurant created for those who don’t just want to eat_ but also want an experience. Its mission; bring quality, tasty and nutritious meal experiences to doorsteps across Nigeria. Food is an essential part of every culture. As civilization has progressed, food has evolved from being just WHAT is prepared_ to HOW it’s experienced. At Geneza, we found a uniqueness and vibrancy in Cloud Kitchen that was uncharacteristic of existing food-hailing brands.
The Revamp
We took Cloud Kitchen’s vibrant vibe literally; using Boldine; which is a bold, eye-catching font, to announce the brand in an easy-to-recognize way. We derived our choice of colors from the unique hues of familiar food. Everything culminating in a loud, colorful and distinct statement that says "We are in the building!"
Food is an essential part of every culture. As civilization has progressed, food has evolved from being just what is prepared_ to how it’s experienced. At Geneza, we found a uniqueness and vibrancy in Cloud Kitchen that was uncharacteristic of existing food-hailing brands.
Geneza Brands knows the importance of consistency across Brands, so we brought the Cloud Kitchen vibe to the website, too. Colorful and seamless, the mobile and web versions of the website are easy to navigate, direct, and stress-free. This serves as a breath of fresh air to users who have consistently struggled with the poor UX of other food-hailing sites.
We fully embraced the uniqueness and hands-on nature of Cloud Kitchen to design to-go stickers by hand. These personalized stickers enable brand fluidity and a fun relatability which salutes the individuality of the customer and his/her excellent taste while leaving a lasting impression even after the food is gone.
