Cloud Kitchen: Bringing Flavor and Experience to Every Meal
Cloud Kitchen isn’t just about delivering food—it’s about creating a memorable experience with every order. Their mission is clear: to bring quality, tasty, and nutritious meals to homes across Nigeria. As I worked on Cloud Kitchen’s brand revamp, I was drawn to its vibrant energy, which set it apart from other food delivery services. My challenge was to visually capture that uniqueness and excitement.
The Revamp
I wanted Cloud Kitchen’s brand to be as bold and recognizable as the experience it delivers. To achieve this, I chose Boldine, a striking and easily recognizable font, and paired it with a color palette inspired by the hues of familiar, vibrant foods. The result was a loud, colorful, and distinct visual identity that screams, "We are here!"—a perfect reflection of the brand’s bold and energetic character.
I wanted Cloud Kitchen’s brand to be as bold and recognizable as the experience it delivers. To achieve this, I chose Boldine, a striking and easily recognizable font, and paired it with a color palette inspired by the hues of familiar, vibrant foods. The result was a loud, colorful, and distinct visual identity that screams, "We are here!"—a perfect reflection of the brand’s bold and energetic character.
Brand Elements and Materials
Cloud Kitchen’s personalized touch needed to shine through, so I incorporated hand-drawn elements, like unique to-go stickers, that add a sense of fun and individuality. These stickers enhance the customer’s experience, making them feel like they’re part of something special, even after their meal is gone.
Cloud Kitchen’s personalized touch needed to shine through, so I incorporated hand-drawn elements, like unique to-go stickers, that add a sense of fun and individuality. These stickers enhance the customer’s experience, making them feel like they’re part of something special, even after their meal is gone.
For packaging, I created illustrative designs that are both informative and true to Cloud Kitchen’s bold energy. We extended this aesthetic to branded items like water bottles and T-shirts—minimalistic, eye-catching, and classy, mirroring the essence of Cloud Kitchen.
The Logo
At the core of Cloud Kitchen is its commitment to premium service, so I crafted a logo that reflected this. Using hand-drawn initials (CK), I rotated them to form a hand holding a platter within a fluffy cloud, symbolizing the brand’s promise of high-quality, “cloud service” delivery. It’s a visual that captures both the playful and premium aspects of the brand.
At the core of Cloud Kitchen is its commitment to premium service, so I crafted a logo that reflected this. Using hand-drawn initials (CK), I rotated them to form a hand holding a platter within a fluffy cloud, symbolizing the brand’s promise of high-quality, “cloud service” delivery. It’s a visual that captures both the playful and premium aspects of the brand.
The Cloud Experience
The brand’s vibe wasn’t just limited to packaging and materials—it extended to the digital experience as well. I ensured that the website, both mobile and desktop, was colorful, seamless, and easy to navigate. Users now have a stress-free, enjoyable experience that stands out from the often frustrating UX of other food delivery platforms. The Cloud Kitchen experience is as effortless online as it is in person.
The brand’s vibe wasn’t just limited to packaging and materials—it extended to the digital experience as well. I ensured that the website, both mobile and desktop, was colorful, seamless, and easy to navigate. Users now have a stress-free, enjoyable experience that stands out from the often frustrating UX of other food delivery platforms. The Cloud Kitchen experience is as effortless online as it is in person.
Cloud Kitchen’s personalized touch needed to shine through, so I incorporated hand-drawn elements, like unique to-go stickers, that add a sense of fun and individuality. These stickers enhance the customer’s experience, making them feel like they’re part of something special, even after their meal is gone.